Beauty launch coverage can become unreliable when websites repeat press releases without checking market availability. DermaQA’s launch pages should function more like product records than hype articles.
What qualifies for coverage
- An official brand announcement
- A product added to an official India catalogue
- A verified launch announcement from the brand or authorised distributor
- A new pack size or reformulation when the change is clearly documented
What every launch article should record
| Field | Example |
|---|---|
| Brand | Exact brand name |
| Product | Full launch name |
| India availability | Official India site, distributor or retailer source |
| Pack size | Exact declared quantity |
| Price | MRP and current price kept separate |
| Source date | Date announcement/listing was checked |
Do not call an old product “new” because a retailer recently listed it
Retailer availability and product launch date are separate facts. If only India availability is new, say “newly available in India” rather than “new product” unless the brand confirms a product launch.
Every New Launches article should contain a visible “Last checked” date because price, stock and market availability change.
Frequently asked questions
Can a reformulation count as a launch?
Yes, if the reformulation is documented and the article clearly describes what changed.
Can retailer copy be the only source?
Prefer the brand or authorised India source; retailer listings can support availability but should not be treated as the sole source for formulation claims.
Should launch articles rank products?
No. The category can document what launched, what changed and where it is available.
Last checked: 19 September 2026. This page explains product information and label terminology; it does not provide personalised medical advice or a product recommendation.